Getting heard above the noise these days is the main task assigned to any good marketing team, and whilst social media, videos and email marketing often come out on top, sometimes you need to go back to basics.
Getting your brand seen ‘in the wild’ is something that can increase brand awareness, lodging you in the minds of those who use and see these products. However, if they’re not of use, they probably won’t see much daylight – so what are the most useful promotional items that you can adorn with your branding?
Reusable coffee cups
In a world where plastic pollution is a real problem, reusable cups can reduce some of the wastage. In fact, it’s believed that 2.5 billion single use coffee cups are thrown away each year in the UK.
A coffee cup that can be used, washed, and used again on repeat can help bring that number down, making a promotional coffee cup something really handy to give away. Some coffee shops and cafes will even give you a discount for bringing your own cup!
Backpacks
They’re secure, spacious, and they come in a variety of styles, sizes, and colours – who doesn’t love a backpack?! By putting branding on promotional backpacks, you’re providing something of real value that can be used again and again, whether it’s for work, college, hiking, day trips, or shopping – the uses are pretty much endless.
Hoodies
Hoodies are the perfect ‘throw on’ garment for days when you need the chill taken off, but still want to look cool. Hoodies are known for their easily customisable look, making them a natural item to pop your logo on, so that you can gift your clients and customers something that they’ll actually use. You can extend to other branded apparel like t-shirts, hats, and jackets.
Tote bags
They’re useful, eco-friendly, and super visible for your brand – they’re the perfect promotional item! Tote bags are universally loved for their versatility and capacity to carry pretty much whatever you need them to.
With plenty of branding options available, a wide range of fabrics to choose from, and a large surface area on which to make a statement, they’re an ideal way to shout about your brand in a useful way.
Water bottles
If there’s one way to stay hydrated, it’s to keep a water bottle on you at all times. But just like with single use coffee cups, the rate at which plastic bottles are thrown away is a huge issue.
This makes reusable water bottles the best option and an ideal promotional product, available in various sizes and handy to grab and go. With so many of us keen to get our daily litres in, a reusable bottle with your logo on it is bound to get seen, making them a good item to use for your branding.
Powerbanks
These may not spring to mind immediately as a traditional promotional item but as we find ourselves with more and more devices that need charging on the go, they’ve become a very popular choice indeed. They’re a cool and subtle way to promote your brand; it’s best to let your logo do the talking with these items. Other personalized tech gadgets include USB drives and phone chargers.
Lunch boxes
If there’s one thing we’re all waiting for every morning, it’s lunch time, meaning that your choice of a promotional lunch box has got the chance to be seen every time midday rolls around.
There are other options of course, the classic branded office supplies like sticky notes, mouse pads, promotional pens or notepads are always used in a workplace. Promotional keychains and lanyards could also be well received.
