Inside breakfast at Hg Soho: a lighter Soho option for eggs, bowls and coffee

If you want breakfast in Soho that sits somewhere between a quick coffee stop and a full brunch, Hg Soho is aiming squarely at that middle ground.

Set on St Anne’s Court, the restaurant serves a morning menu built around eggs, sourdough toast, yoghurt bowls, pancakes and speciality coffee. It is a breakfast offer that feels shaped for central London mornings: practical enough for a pre-work stop, but varied enough for a slower sit-down meal.

This is not a full-English kind of place. Instead, Hg Soho leans towards a lighter, more modern breakfast style, with Mediterranean influences, strong coffee and ingredient-led dishes.

Who are Hg?

Hg Soho is part of the wider Hg group, known internationally as Honest Greens, which was founded in Barcelona in 2017.

The concept is built around Mediterranean-inspired cooking, seasonal ingredients and a menu that leans heavily into plant-forward dishes while still including meat and fish options. In practice, that means this is not a vegetarian restaurant, but it is clearly designed to appeal to diners who prefer fresher, lighter food over traditional heavy breakfast plates.

What is on the breakfast menu?

The breakfast menu focuses on a relatively tight range of dishes, but there is enough variety to cover different kinds of morning appetite.

Egg dishes appear to be a central part of the offer, including Mediterranean Eggs Benedict and Turkish eggs with yoghurt and harissa. For anyone after something savoury without going too heavy, those are likely to be among the strongest options.

Bread also plays a key role. Toast dishes are served on Dusty Knuckle sourdough, which gives the menu a recognisable London bakery link.

For lighter starts, there are açaí bowls, yoghurt with fruit and granola, and overnight oats. At the sweeter end, Matcha Pistachio Pancakes with fruit and ricotta look like the most obviously brunch-style dish on the menu.

Taken together, the menu feels closer to a Soho breakfast-and-brunch crossover than a traditional breakfast card.

Coffee, matcha and morning drinks

Breakfast is served alongside drinks from the restaurant’s Beans coffee counter, with espresso-based drinks made using beans from London roastery Ozone.

That is worth noting. In central London, coffee quality often decides whether a place works as a one-off breakfast stop or somewhere people come back to regularly.

Alongside coffee, the drinks menu also includes matcha drinks, juices and house shakes, giving it a broader appeal than a standard tea-and-toast set-up.

What kind of breakfast place is it?

Hg Soho looks best suited to three main types of customer.

People grabbing coffee before work
The coffee counter and lighter breakfast options mean it can work as a quicker stop rather than only a sit-down meal.

People meeting for breakfast in Soho
The egg dishes, bowls and pancakes make it more of a destination than a simple takeaway coffee point.

People who prefer lighter breakfasts
If you want grains, eggs, yoghurt and coffee rather than sausages and hash browns, this is much more in that lane.

Eat in or order in?

Hg Soho offers eat-in dining, but it also operates digitally, with ordering available through its own platform and app.

That makes it a useful option not only for people heading into Soho, but also for those nearby who want breakfast or brunch delivered. Delivery availability depends on postcode, rather than a fixed published radius, so central London addresses are the most likely to be covered.

Is it breakfast or brunch?

The honest answer is that it sits comfortably between the two.

The menu is built around breakfast staples, but several of the dishes, especially the pancakes and bowls, are closer to what I’d call brunch. That probably works in its favour. Soho is not short of places to get coffee or pastry, but a venue offering eggs, bowls, toast, pancakes and good coffee under one roof has wider appeal across the morning.

What stands out most?

The dishes and details that give Hg Soho the clearest identity are:

• Turkish eggs with yoghurt and harissa
• Mediterranean Eggs Benedict
• Matcha Pistachio Pancakes
• Dusty Knuckle sourdough
• Ozone coffee

The breakfast menu feel more distinctive than a generic healthy-food offering.

Who is most likely to enjoy it?

Hg Soho is likely to appeal most to:

• central London workers who want a better breakfast than a chain coffee shop offers
• people meeting friends in Soho before work, shopping or a day in the West End
• diners who prefer modern brunch-style dishes over a traditional cooked breakfast
• coffee drinkers who care about the roastery behind the cup
• people who want the option of eating in or ordering digitally

The verdict

Hg Soho’s breakfast offer looks designed for the way many people now eat in central London: lighter, more flexible and built around coffee, eggs, bowls and brunch-style plates rather than old-fashioned breakfast staples.

That will not suit everyone. If you are after a classic full English, this is not the place for it. But if you want a modern Soho breakfast with recognisable London suppliers, a plant-forward menu and strong coffee credentials, it looks well judged.

FAQs

What breakfast looks like at Hg Soho in London

Breakfast at Hg Soho focuses on lighter, more modern dishes rather than a traditional cooked breakfast. Expect eggs, toast, bowls, pancakes and speciality coffee.

Where is Hg Soho?

Hg Soho is at 21 St Anne’s Court, Soho, London.

Is Hg Soho vegetarian?

No. The menu is strongly plant-forward, but the restaurant also serves meat and fish dishes.

Does Hg Soho offer delivery?

Yes. Delivery is available in parts of central London, depending on postcode.

What coffee does Hg Soho use?

Hg Soho serves coffee from London roastery Ozone.

Detail at a glance