Whether you are a business owner or an advertiser, improving your audience reach is a key goal in enhancing brand awareness and brand recognition. If you are interested in widening your audience, here are 5 creative ideas in which you can do this:
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Social Media
Social media is an exceptional tool to utilise for widening your audience. Not only is it easily accessible in today’s age, but it can reach the masses. Approximately over 4.26 billion people were using social media in 2021, of which is estimated to skyrocket to 6 billion in 2027. This shows that social media is, and will continue to be, a prevalent form of communication within our society. If you are looking to grow your audience, a prominent social media presence is an excellent route and there are a number of platforms for you to choose from.
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Collaborating with other brands/influencers
If you manage to find another brand that complements your own, or even an influencer with a following that is your target audience, then collaborating with them is another way to widen your reach and access their audience. Not only does it introduce their customers to your brand, but your own customers are also exposed to theirs – so it becomes a win-win situation. Influencers in particular often have a loyal following, so effectively converting their followers as potential customers may prove to create a loyal customer base.
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Redefining your audience
What would be the point of trying to widen your audience if you are not even sure of who your audience is? First try and get a better understanding of the target audience that you are after – sure it can be as simple as age and sex, but what about ethnic background, or even marital status? Or, better yet, hobbies and interests – consumer behaviour? Partner with advertising agencies like Finecast who specialise in addressable advertising to target specific addressable audiences for precise and successful advertising campaigns.
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Contests and Giveaways
With the help of social media, try hosting contests and giveaways where the entry is a follow on the brand account or a share on their Instagram story for example. Contests and giveaways are great tools for word-of-mouth marketing – encourage audience participation by offering an incentive (such as freebies!), and all they have to do is share it with their friends! Encouraging customers to post pictures, tagging the brand account with a hashtag related to the brand can instantly boost your social media presence and draw in new customers.
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Omnichannel Strategy
Perhaps the wisest way to grow your audience is to implement an omnichannel marketing strategy. What is that, you may ask? An omnichannel strategy means that your brand needs to be present on multiple platforms – from social media, to email, to TV, to outdoor advertising! This strategy provides a seamless and consistent experience for your customers. Your omnichannel strategy should encompass both online and offline channels for an integrated experience that is best suited to your audience. Use the same marketing materials throughout all channels to reflect a unified and consistent brand image that will make current and potential customers view your brand as authentic and credible.
